This is the Privacy Policy of Unknown Pattern
Last Updated: 14 May 2026
Welcome to Unknown Pattern Clothing — operated by Unknown Pattern (“we,” “us,” “our,”
or the “Company”). All references to “we,” “us,” and “our” refer solely to Unknown Pattern
Clothing and its authorized operations.
Your privacy matters to us. This Privacy Policy explains how we collect, use, store, share, and
protect your personal information when you interact with our brand across any digital or physical
touch point.
What This Policy Covers
This Policy applies when you:
• Visit our website
• Purchase products
• Create an account
• Subscribe to marketing communications
• Participate in promotions or campaigns
• Contacting us
• Engaging with our social media platforms, advertisements, or digital services
As you already know, we are a South African clothing brand built around apparel, creative
expression, and digital culture. We process personal information with structured responsibility,
transparency, and security, ensuring data is handled only where necessary to operate our services
and maintain platform integrity.
Legal Compliance
We process personal information in accordance with applicable data protection and privacy laws,
including:
• The Protection of Personal Information Act, 2013 (“POPIA”) of South Africa
• The General Data Protection Regulation (“GDPR”), where applicable
• Other relevant global eCommerce, consumer protection, and electronic
communications laws
Agreement
By accessing or using our website or services, you acknowledge that you have read, understood,
and agree to the terms outlined in this Privacy Policy.
1. Information We Collect
We all know that interaction leaves traces. When you access or engage with Unknown Pattern
Clothing, certain personal, technical, behavioural, and transactional information may be collected
through direct submissions, automated systems, connected technologies, and third-party
integrations.
Information You Provide Directly
When you place an order, create an account, contact us, or interact with our services, we may
collect:
• Name and contact information
• Billing, shipping, and transaction details
• Account credentials
• Customer support communications
• Marketing preferences
• User submissions, reviews, or uploaded content
Information Collected Automatically
When you use our website, our systems may automatically collect certain device, behavioural,
and network information through cookies, pixels, analytics tools, and tracking technologies,
including:
• IP address and device identifiers
• Browser, operating system, and technical data
• Website activity and interaction patterns
• Session duration and navigation behaviour
• Referral sources and approximate geolocation
• Advertising identifiers and tracking pixel activity
Some technologies may continue operating silently within connected systems for analytics,
security, fraud prevention, performance monitoring, and advertising purposes
Information From Third Parties
We may also receive information from integrated third-party services, including:
• Payment processors
• Shipping and logistics providers
• Analytics and advertising partners
• Social media platforms
• Fraud prevention and cybersecurity services
Within modern digital environments, information moves across platforms, servers,
systems, and networks as part of ordinary online operations. Use of our platform
constitutes acknowledgment of these processing activities in accordance with this Privacy
Policy and applicable privacy laws.
2. How We Use Your Information
Information moving through Unknown Pattern Clothing may be processed to operate, secure,
optimize, and evolve our platform, products, services, and digital environments.
This may include using personal information to:
• Process orders, payments, deliveries, and account activity
• Provide customer support and operational communications
• Detect fraud, unauthorized activity, abuse, or security threats
• Improve website performance, functionality, and user experience
• Analyze engagement, behavioural patterns, and platform activity
• Personalize content, campaigns, and product recommendations
• Manage marketing communications where legally permitted
• Maintain platform integrity, infrastructure, and system security
• Comply with legal, regulatory, tax, compliance, and enforcement obligations
Certain systems may operate automatically through analytics technologies, advertising tools,
fraud prevention systems, algorithms, and integrated digital infrastructure.
We process personal information only where a lawful basis exists under applicable privacy and
data protection laws, including contractual necessity, legitimate interests, legal obligations,
consent, or security-related purposes.
3. Marketing Communications
You may receive emails, SMS messages, notifications, or promotional communications from
Unknown Pattern Clothing where you have subscribed, created an account, interacted with our
platform, made a purchase, or where communication is otherwise permitted under applicable
law.
These communications may include:
• Product releases and updates
• Campaigns and promotional content
• Restock notifications
• Brand announcements
• Personalized recommendations and digital marketing
Certain communications may be delivered through automated systems, advertising technologies,
analytics platforms, or integrated third-party marketing services operating across connected
digital networks.
You may opt out, unsubscribe, or restrict marketing communications at any time through
available unsubscribe functions, account settings, or by contacting us directly.
Unknown Pattern does not sell personal information to third parties. However, certain data may
move through advertising, analytics, communication, and platform infrastructure systems as part
of ordinary digital operations, campaign delivery, fraud prevention, performance monitoring, and
audience management.
4. Cookies & Tracking Technologies
Our site operates within a layered tracking environment where cookies, pixels, tags, and similar
technologies are used to maintain functionality, measure system performance, and interpret user
interaction across digital space.
These mechanisms may collect or process limited technical signals such as device identifiers,
session activity, browsing behaviour, referral sources, and engagement patterns.
Core Systems :
• Essential cookies (site functionality and security)
• Analytics systems (traffic and performance measurement)
• Advertising pixels (campaign delivery and reach)
• Functional tools (site stability and user experience)
External Systems :
Tracking infrastructure may be operated through integrated third-party services, including
analytics, advertising, email, and payment providers.
These systems are used to :
• Maintain platform integrity and operational stability
• Measure interaction and usage patterns
• Detect fraud, abuse, or unauthorized activity
• Support marketing, analytics, and performance optimization
Where required by law, non-essential tracking is only activated with user consent. Users may
limit, disable, or control cookies through browser or device settings. Certain interactions within
the platform are recorded as part of normal digital infrastructure. Activity leaves traces across
connected systems for security, analytics, and operational continuity.
Disabling tracking may limit functionality, personalization, or access to parts of the experience.
5. Payments & Transactions
Payments made through our website are processed securely through third-party payment
providers. We do not store full payment card information on our servers.
Payment processors may independently collect and process information subject to their own
privacy policies and security standards. Click here to be redirect for more clarity
6. Sharing of Personal Information
We do not trade or sell personal data, but may transmit personal information to selected third
party systems only where required. Data is not freely distributed. It moves through controlled
infrastructure networks designed to execute specific functions across digital commerce for
operational, logistics functions, analytics, legal and security systems.
Information may be processed by:
• Payment processing networks
• Shipping and fulfilment operators
• Hosting and cloud infrastructure providers
• Analytics and performance systems
• Advertising and marketing platforms
• Fraud detection and cybersecurity systems
• Legal, compliance, or regulatory authorities where legally required
These external systems operate as independent processors or controllers, each bound by their
own legal frameworks, technical safeguards, and data handling policies. In order for the platform
to function, certain data must move between interconnected systems — payment gateways,
logistics networks, analytics engines, and security layers — as part of standard digital
infrastructure.
All third-party partners are required to process information securely, lawfully, and only within
the scope of their designated function.
7. Data Retention
We retain personal information only for as long as it is required for operational, legal, security,
and compliance purposes.
Data may be stored to:
• Process transactions and fulfill services
• Meet legal, tax, and regulatory obligations
• Resolve disputes and enforce agreements
• Maintain fraud prevention and system security records
Retention periods vary depending on data type, legal requirements, and system necessity. Once
no longer required, information is securely deleted, anonymised, or irreversibly de-identified
within controlled systems..
8. Your Privacy Rights
We recognize that personal information carries identity, movement, behaviour, and digital
presence across connected systems and networks. Depending on your jurisdiction and applicable
privacy laws, you may have certain rights regarding how your personal information is collected,
used, processed, stored, or transferred, you may have rights to:
• Access your personal information
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to processing
• Withdraw consent
• Request data portability
• Opt out of targeted advertising
• Opt out of profiling
• Request human review of automated decisions
South African users may exercise rights available under the Protection of Personal Information
Act, 2013 (“POPIA”).
EU/EEA users may exercise rights under GDPR.
To exercise your rights, contact us using the details below.
9. Security Measures
We applied layered administrative, technical, and physical security controls to protect personal
information across its systems and infrastructure.
These safeguards are designed to reduce exposure to:
• Unauthorized access
• Data loss or corruption
• Misuse or exploitation
• Unauthorized disclosure or alteration
• System compromise or destruction
Security is enforced through monitored digital environments, access controls, encryption
protocols, and fraud prevention systems operating across connected platforms.
No online system, transmission, or storage environment can be guaranteed as fully secure.
Access and use of the platform is therefore undertaken with this inherent digital risk
acknowledged.
10. Children’s Privacy
Unknown Pattern Clothing is designed for individuals who are at least 13 years of age or the age
of digital consent within their jurisdiction.
Our platform, products, campaigns, and digital environments are not intentionally directed
toward children. We do not knowingly solicit, collect, process, or store personal information
from minors without verified parental or legal guardian consent where required by applicable
law.
If you are under the age of 13, you should not provide personal information, create accounts,
submit content, make purchases, or engage with restricted areas of our services without
appropriate adult authorization.
In the event that we become aware that personal information belonging to a minor has been
submitted, collected, or processed in violation of applicable laws or this Privacy Policy, we
reserve the right to:
• Restrict or terminate associated accounts
• Remove related content or submissions
• Delete associated personal information
• Implement additional verification measures
• Take any action reasonably necessary to protect the integrity and security of our
platform
Parents or legal guardians who believe that a minor may have provided personal information to
Unknown Pattern may contact us to request review, deletion, or restriction of such data.
Unknown Pattern operates within a digital landscape built for independent thinkers, creators, and
mature audiences. Certain areas of our platform, campaigns, visuals, or communications may
contain themes, concepts, or artistic expressions not intended for younger audiences. Entry into
this environment is understood as acknowledgment of personal responsibility and legal eligibility
under applicable laws.
If you believe a child has provided personal information to us, please contact us
IMMEDIATELY!.
11. Third-Party Links & Services
Our website may contain links to third-party websites, services, or platforms. We are not
responsible for the privacy practices, content, or policies of third-party services.
Users are encouraged to review the privacy policies of external platforms before providing
information.
12. Changes to This Privacy Policy
We may update or revise this Privacy Policy periodically to reflect:
• Legal or regulatory changes
• Operational updates
• Technology, security, or platform changes
• Business developments, services, or product offerings
• Changes in data processing practices or third-party integrations
When updates are made, the revised version will be published on this page together with an
updated “Last Updated” or “Effective Date.”
Where required by applicable law, we may also notify users of material changes through:
• Email notifications
• Website banners or notices
• Account notifications
• Other appropriate communication methods
Any changes will become effective immediately upon publication unless otherwise stated.
We encourage users to review this Privacy Policy regularly to remain informed about how
personal information is collected, used, and protected by us.
13. Contact Us
For privacy-related questions, requests, or concerns, contact:
Unknown Pattern Clothing
Email: store@unknownpatternclothing.com
If required under applicable law, users may also contact their local data protection authority or
regulator.